Challenge
Create a moment where the script is flipped and educators are able to focus on their own growth.

Approach
A strategic social plan was created around social moment, #PDWeek. A week long event driven by Google for Education, where the social content was focused on providing tips and tools for educators. Some of the content was concentrated on Google's certifications and product tools.

The event was branded to have it's own unique identity. A custom typeface and color palette was created, along with a custom pattern. The pattern, which consisted of visuals linking back to education, was created to be versatile so that it could be adapted across digital and marketing material.


Agency: M Booth
Role: Director, Designer
Client: Google for Education