A visual experiment that features creatures with superior vision.

Challenge
Bringing to life the interesting creatures that stand a top the playing field when it comes to vision.

Approach
20/20 features 3 main characters who are known for their excellent vision. Owl "Lost" represents the air, Mantis Shrimp "Crazy Eyes" from the water, and Goat "Staredown" for land. The main focus of each creature are the eyes - using size and motion, each creature has a fun, unique look/feel.

A fun, visual project - a number of different cues brought the theme back to vision. The eye chart was brought in as a background. The colors were narrowed down to CMYK and RGB, the 2 main color modes in design. Even down to the noticeable eyes to the name of the characters. Badges were also created to highlight certain vision strengths.
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Studio: Liph
Role: Designer

Visual Direction

Character Design

Back


Liph is the creative identity of Linh Pham. He is a Director/Designer based out of New York, with a strong background in design, creativity, and branding. He has a wide range of freelance and agency experience in small and big environments. His portfolio is a mixture of sample work driven by passion and partnered clients, which include: Google, Facebook, M Booth, and Evolution Fresh.
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Drop a message through email, connect on LinkedIn, or follow on Instagram. Creative folks can also catch him on Dribbble and Behance.

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